White Label vs. Private Label Products: What’s the Difference?

Recent research shows SMBs need to be aware of  how white label and private label products perform in the marketplace.  Small Business Trends contacted some experts to find out the differences between them.

White Label vs. Private Label

Brian Cairns is the CEO of ProStrategix Consulting in New York. He explained it this way.


“The distinction between white label and private label are subtle,” he writes. “That’s why these terms are so easily confused.

Private label is a brand sold exclusively in one retailer, for example, Equate (WalMart).  White label is a generic product, which is sold to multiple retailers like generic ibuprofen (Advil).”